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XIMB_XIM_University: T0305 Product and Brand Management

Product and Brand Management


XIMB_XIM_University
Enrollment in this course is by invitation only

Product and Brand Management

Course Objective


This course focuses on marketing systems designed for product and brand management. In this course, integration of product & brand is done with the broader marketing strategy, and other sub-functions of marketing. It takes a deep dive into strategic implications of the product and brand management. The central theme of this course is the customer based equity management.

> Mandatory 2.5 Credits

Course Faculty


Dr. Sandip Anand Sandip Anand is a Professor of Marketing at the Xavier Institute of Management, Bhubaneswar, India. He has been the founding dean of doctoral programs at Xavier University India. Other than XIMB, he has taught marketing courses at Mudra Institute of Communications, Ahmedabad (MICA), IIM Ranchi, Shiv Nadar University and Ravenshaw University India. As a marketing research professional he has provided consultancy to several reputed corporations. He is a recipient of Population Association of America grant 2010 from William and Flora Hewlett Foundation, USA and 2015 Transformative Consumer Research travel grant, American Marketing Association, USA. He was conferred with the K. Srinivasan Award in 2014 by Indian association for the study of population for his published work on public-private partnerships in India. His research articles have appeared in journals such as International Journal of Retail and Distribution Management, Journal of Marketing Communications, Journal of International Consumer Marketing, Journal of Food Products Marketing, International Journal of Health Care Quality Assurance, IIMB Management Review, International Journal of Rural Management, Demography India, Journal of Health Management, Haemophilia, etc. He has authored/co-authored three books. As a board member of examination, he is actively involved in the evaluation of PhD work of several candidates at IIM Calcutta, IIT Kharagpur, IIM Shillong, University of Allahabad, Amity University, etc..

For further details, pls visit linkedin profile page : https://in.linkedin.com/in/sandipanand

  1. Course Number

    T0305

  2. Classes Start

  3. Classes End