Mandatory 2.5 Credits

Course Faculty

Prof. M. N. Tripathi

BSc: Engg (NIT, Rourkela); PGDM (IIM, Ahmedabad); PhD (Utkal University)

Dr M. N. Tripathi is a Chemical Engineer from NIT, Rourkela and is an alumnus from Indian Institute of Management, Ahmedabad. He has worked for more than 23 years in domestic and multinational companies, when in industry. His experience has largely been in Sales and Marketing, with a brief stint in Logistics and Distribution.

As a Professor in the Marketing Faculty of Xavier Institute of Management, Bhubaneswar, Dr Tripathi takes electives in Integrated Marketing Communication, Consumer Behaviour, Sales Force Management and Selling and Negotiation, apart from the core courses in Marketing. His research interests are in Consumer Satisfaction, Customer Servicing, Negotiation and the influence of affect in consumer decision making. He has written and presented several papers and cases published in national and international forums in Marketing and other areas. His papers have been commended and he has received the award of ‘best paper’ a number of times in international conferences. Presently he is an Associate Dean of the Institute heading Career Advisory Services.

He is a visiting faculty to XLRI, Jamshedpur and Singapore and the EMBA Programme at the S. P. Jain Centre of Management, Dubai. He has also been awarded as the ‘Best Professor teaching Marketing Management’ by ABP News for 2014.

Dr Tripathi has also done consulting for a number of organizations such as Orissa State Cooperative Bank Ltd, KIDS, BSNL, NACO and UNICEF. He is also an avid trainer and has conducted training programmes on Selling Skills, Negotiation Skills, Customer Service Management, Strategic Marketing, Basic Marketing Skills and Effective Managerial Skills for many organizations.. He is also the Executive Vice-President (Training) of the Bhubaneswar Metropolitan Management Association and the President of IIMA Alumni Association, Bhubaneswar chapter.